Serial entrepreneur, connoisseur, grape grower and hotelier Roger Scommegna was born to an American mother and immigrant Italian father, learning childhood lessons about hard work and creativity that have shaped his career to this day. Roger has a rare talent for spotting opportunities and giving the public what they want. In 1983, looking to buy his first home and frustrated by the difficulty of finding available houses, Roger started a marketing company that ultimately became Realtor.com, the world’s most trafficked real estate website and the vehicle that brought home shopping to the Internet. He began a new chapter as a winemaker and hotelier in 1999, becoming a partner in the Boonville Hotel and building Signal Ridge vineyard in Mendocino County’s Anderson Valley. Other recent projects include up-start beverage companies, Black Dot Vodka and Bite Hard hard apple cider, and spice company piment d’ville.